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adidas Home of Classics

Your Kicks Are Key
Regional Brand Activation Toolkit

With this regional SEA toolkit, adidas wanted to launch a brand activation that reinstates brand love amidst GenZ. Our task was to integrate the generation's subcultures with the iconic adidas Home of Classics collection, such that it resonates across markets.

So we turned the iconic HOC shoes, into keys to the best gigs in every city.

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