A series proposed for Standard Chartered's Living Longer campaign, to advocate a new way of looking at the 'old'.
We don't need to look too far to see that old people are changing the game when it comes to ageing. They are bolder, smarter, and fitter, and they shatter the stereotypes associated with old age.
This is the inspiration we need. Age has no number, not when you plan and live it right.
Ideation and copywriting.
Art Director: Widad Ismail
Creative Director: Perry Essig