A campaign for Caltex Havoline
For those that take on the rugged streets everyday, Caltex Havoline lubricants are here to help them Ride Strong.
Our task: To create a campaign that heroes the premiums (backpack, cap) selling alongside the Havoline lubricants. I worked as the copywriter on this project, ideating, scripting, and creating social media assets.
So we created a campaign that championed the premium products as accessories so cool, they make you want to live out your ultimate street fantasies.
Even if that means going the extra mile to fake it.