A campaign for Caltex Havoline

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For those that take on the rugged streets everyday, Caltex Havoline lubricants are here to help them Ride Strong. 

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Our task: To create a campaign that heroes the premiums (backpack, cap) selling alongside the Havoline lubricants. I worked as the copywriter on this project, ideating, scripting, and creating social media assets.

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So we created a campaign that championed the premium products as accessories so cool, they make you want to live out your ultimate street fantasies. 

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Even if that means going the extra mile to fake it.

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