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Standard Chartered

Global Trade

How can a bank turn something as mundane as global trade into a piece of content that people actually want to watch? 
By turning into an animated fable, of course. 

Creative Director: Perry Essig, Asheen Naidu
Senior Copywriter: Anne Brandner
Senior Art Director: Franziska Krueger
Content Creator (Copy): Akanksha Nair
Content Creator (Art): Danial Khalis, Widad Ismail
Director: Mark Waring

Launch Teasers

I conceptualised and scripted short teasers to kickstart the campaign on social.

Social Extensions

Additional Ideas

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