top of page
How can a bank turn something as mundane as global trade into a piece of content that people actually want to watch?
By turning into an animated fable, of course.
Creative Director: Perry Essig, Asheen Naidu
Senior Copywriter: Anne Brandner
Senior Art Director: Franziska Krueger
Content Creator (Copy): Akanksha Nair
Content Creator (Art): Danial Khalis, Widad Ismail
Director: Mark Waring
I conceptualised and scripted short teasers to kickstart the campaign on social.
bottom of page