SOCIAL CONTENT CREATION
Leveraging the launch of the new Samsung Galaxy Fold, I worked with an Art Director to conceptualise this quick and witty social post for Singapore Tourism Board.
Check it out here: https://www.facebook.com/VisitSingaporeOfficial/photos/a.151193865703/10161381608425704/?type=3&theater
Earned Media Coverage:
https://mothership.sg/2019/02/singapore-tourism-board-samsung-galaxy/
This stunt also got listed in Marketing Interactive's Top 10 Marketing Stunts of 2019
SINGAPORE TOURISM BOARD
Tastes good no matter how you fold it. Behold, #VisitSingapore's ice cream sandwich. #GalaxyFold
SPOTIFY TRENDSPOTTING
INTERNATIONAL WOMEN'S DAY x TBWA
The 2022 theme for International Women's Day was #BreaktheBias.
So we used data to find brands traditionally seen as "men's brands", and invited them to rethink their advertising with us.
A proactive initiative that got their attention, and opened doors to conversations.
CARLSBERG
