Paris (Agreement) Fashion Week
Can a bank hijack the world of fashion for good?
Standard Chartered's platform 'Here for Good' is all doing their part for the planet, by directing money and awareness where it's needed most. One of their briefs to us was to create awareness around the Paris Agreement. Here's our proposed response to that.
Creative Director: Asheen Naidu
Copywriter: Akanksha Nair
Art Director: Danial Khalis
It's hard to draw eyeballs to a topic that has caused plenty fatigue in the minds of many. So, our approach chose to tackle the topic by hijacking a platform that already gets many eyeballs, and creatively redirect it towards something that needed people's immediate attention.
Due to covid-19 related issues, the project didn't quite make its way out into the world. We still stand proudly by it.