A campaign for Standard Chartered
This campaign was based on a simple insight: Lifespans are doubling, and that means people need to save for a longer life.
So I translated it into a simple thought:
Age is just a number. Your savings aren't.
THE EMOJI CAMPAIGN
To carry forward the campaign on social platforms, we were tasked to come up with a concept that could educate people about the campaign message, and prompt them to take action and start saving early.
We chose emojis to tell the story on social for 2 reasons. The first, to make sure the videos look bright, catchy and relevant to the social media audiences. And secondly, to enable users to engage with the campaign, by using 4 emoji to tell us their ideal, and unconventional retirement plans.
FACTS & FIGURES
When a bank makes tall claims about the change they're enabling, they're often asked for evidence. So outside of using conventional storytelling for the campaign, we also used fact-driven animations to substantiate the bank's claims, and tell the story in a deeper way.
I scripted this film, and worked with an Art Director and Production Unit to bring it to life.