Good enough will never change the world
Good enough just isn't enough.
That's why Standard Chartered takes charge on the issues that matter.
But it's not just a bank that talks about everything that's wrong with the world. It's a bank that takes action. And that's what made my job interesting.
To highlight the action that the bank is taking, I worked with art directors to conceive social campaigns for the brand. The campaigns were focussed on turning heavy statistics and financial jargon into comprehensible, social-friendly creatives.
This Instant Experience (Gamified Canvas) performed extremely well, with an average of 1.5 minutes spent by users within the interface. It was an easy way to walk people through exactly how the bank intervenes to protect wildlife.